I'm not exactly down with the company name, but I can look past it to see the benefit of the products.
The products are a line of clothing made from coffee beans. Wear these base layers and you're guaranteed to experience warmer skin, warmer body temperature, and a warmer disposition — all in one java hit. The clothing line is better named —StayWarm. Among the nine items are a long-sleeved fitted top, a long-sleeve compression crew neck, a boot-cut three-quarter length compression pant, a sleeveless top, and performance boxers. Prices range from $30.50 to $60.99.
The ingredient of choice is Coffee Char, which is coffee grounds recycled and then processed to make the fiber at the heart of the fabric. The result is clothing that keeps you warm while wicking moisture away from your skin. Adding to the list of best-of-all-possible properties are UV shielding and anti-odor elements.
The company encourages you to use these items as a base layer and not rely on them for your only clothing (especially with the boxers, if you go into the wide world).
Now if they could just change the company name from Virus ...
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